The Pickersleigh Road site from where Morgans have been built since 1914, is itself built into the foothills of the Malverns. The staggered floor layout sends each car down the natural slope of the hill as it passes through each stage of the manufacturing process.

Every Morgan is expertly crafted using three core elements: ash, aluminium and leather. Designed to work in harmony with its construction materials, natural properties are respected to deliver a higher quality of vehicle. By pushing the boundaries of how long-established techniques can be applied, each Morgan car celebrates traditional manufacture while embracing modern design.